ALPHA GRILLS
TRAEGER GRILLS SPECULATIVE REBRANDING
A speculative branding exploration for a wood pellet grill company. This project showcases 3 distinct brand applications, each designed to imagine the brand’s visual language and messaging, offering unique ways to connect with its audience while maintaining the core values of quality, innovation, and outdoor grilling.
CONCEPT 1
A combination of classic design elements and contemporary modern features, creating a harmonious blend that appeals to a more traditional taste and style.
CONCEPT 2
Inspired by cattle branding, this bold graphic combines the spirit of the American West with modern style.
CONCEPT 3
Building on the themes explored previously, this identity takes a step forward by presenting them in a striking and iconic illustrative style.
