backcountry

MARKET VENDOR SIGNS
Led the redesign of Backcountry's third-party vendor signage to achieve a more elevated and modern aesthetic, incorporating each brand’s unique logotype and a brief description to highlight what each brand represents, while maintaining alignment with Backcountry’s style guide. The project also included creating entirely new signage to spotlight their wellness product offerings. The designs utilized a clean grid system and minimalist elements, resulting in a cohesive and sophisticated presentation that enhances brand consistency and product visibility.