so sugarloaf

WOMEN’S FASHION BRAND
A woman-owned fashion brand inspired by the vibrant essence of Brazilian culture, named after the iconic Sugarloaf Mountain in Rio de Janeiro. The design language blends femininity, sophistication, and timeless elegance with an ethereal aesthetic. Every element—from the logo to the visual storytelling—reflects the spirit of cultural richness and refined beauty that defines the brand. This project highlights my ability to transform cultural inspiration into a distinctive and captivating identity.